Column
Back-lit 24 hours a day, COLUMNS are seen by a wide variety of city-dwellers, on the move and ready to buy.
In Montréal, columns are placed at the entrances of 92% of all metro stations.
In Toronto, the columns are nicknamed INFOTOGO: each one is equipped with a system that distributes pocket-sized neighborhood maps, as well as an audio component that provides information on local attractions.